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Buttonwood Tutor

Most people who fail the SIE do not fail because the material is too hard. They fail because they never built a study plan they could actually finish.

I am Mike Finnen. I spent 37 years on the floor of the New York Stock Exchange, and for the last five years I have been tutoring candidates through their FINRA exams. In that time the single biggest predictor of whether somebody passes has not been intelligence or finance background. It has been whether they read the book, and whether they studied in one continuous block instead of scattered bursts.

Here is the study plan I give every candidate before we start, and the reasoning behind it.

Who is giving you this advice

This matters more than most people realise, so let me be specific about my background before I tell you how to study.

I worked 37 years on the New York Stock Exchange as a floor trader. I was a principal at several broker-dealers, and I ran the NYSE operation for a sizable investment bank. I retired in 2021. Along the way I held the SIE, the Series 6, 7, 63 and 66, the state insurance exam, the Series 14 (compliance), the Series 24 (supervisory) and the Series 27 (financial and operations principal), plus several trading licences the role required at the time.

My primary background is institutional sales trading on the equity side, handling orders for hedge funds and pension funds, with some options and bond trading along the way. I was also a compliance officer, and as principal I ran the firm.

The reason I list all of that is not to impress you. It is that I am one of very few tutors who has actually done, in real life, nearly everything these exams ask you about.

Think about it from the other direction. If you found out your professor had passed the exam once, twenty years ago, with a 71, and had never worked in the field, would you take him as your expert? Probably not. Apply that same test to whoever you take study advice from, including me.

Step one: read the book. There is no way around it.

I have been teaching for about five years, and the biggest battle I have with candidates is that they do not want to read the book.

I understand why. Reading has become semi-optional in a lot of college programmes. Between AI tools, old exams circulating online and every other shortcut, plenty of people get through four years without seriously reading anything.

The FINRA exams do not work that way. These are hard tests. Videos, question banks and tutoring — including mine — are supplements. They sit on top of the reading. They do not replace it.

I have a contract with a fairly large insurance and investment advisory firm, and the hardest cases I see there are people who have already failed the SIE two or three times, or the Series 6, and who still will not read the book. The definition of insanity is repeating the same behaviour and expecting a different result. Nowhere is that clearer than on this exam.

About those “I passed in a week” stories

You have seen the posts on Reddit. Maybe you have heard it in your own office: somebody hammered a question bank for a week, walked in and passed everything first try.

I will be blunt. For the most part that is nonsense, and it is the exception that proves the rule. Ninety-five percent of people who sit these exams cannot shortcut them.

I am not going to lie to you either: the SIE is the one where a shortcut is occasionally possible. There are people who have watched videos and got through. It is rare, and it is a bad bet to plan around.

What I would say is this. Those stories tend to come from the loudest person in the room, not the most representative one. Take your study advice from people who have worked with thousands of candidates and have seen the full range of outcomes, not from one colleague with a good anecdote.

How many hours does the SIE actually take?

Starting from scratch, the recommended figure is 70 to 100 hours of study for the SIE.

People often quote “30 days for a 25-year career.” I think 40 days is closer to the truth, but either way the point stands: it is roughly two hours a day for 30 to 35 days.

The number itself is not the hard part. The hard part is the second half of the rule, which almost nobody follows.

Do not train for one week, five times

You cannot stretch those 70 to 100 hours across five or six months and expect it to work. Here is the analogy I use with every candidate.

Imagine you are a boxer and I have got you a middleweight championship fight on 15 October. It is July. I tell you we need five weeks of solid training. You say absolutely, let’s go — because everybody is ready to go once. The question is whether you can sustain it.

Week one is real. Speed bag, heavy bag, five miles a day. Then around day eight you tell me your friends are going to Las Vegas and you will be back in five days. You come back — and we all know how long a week in Vegas really is — and we start again.

Then your wife is annoyed you went to Vegas, so there is a week in Bermuda. Then the kids are annoyed about both trips, so there is a week at Disney World. Every single time: “as soon as I get back, we train like crazy.”

The night before the fight you turn to me and say, coach, that was great, we trained for five weeks.

You did not train for five weeks. You trained one week, five times. That is a completely different thing.

What this means for your calendar

Do not just pick a date and hope. Find a block of four to six weeks you can genuinely protect, and start then.

If you look at the calendar in early December and think “I will get my five weeks in,” you are running straight through Christmas and New Year. That block is not real. Pick one that is.

And plan for slippage. You will miss some days. What I count on is that the adrenaline — and honestly, the fear — kicks in toward the end and pulls a little extra out of you.

Why cramming seven hours a day backfires

The opposite mistake is just as common: block out five days and jam six or seven hours into each one.

You will hit diminishing returns after a couple of hours every time. This is not material you can bulldoze through in a seven-hour sitting. It is too dense.

I teach ten-hour days sometimes, and by hour six I am fading — and I already know this material cold. Absorbing it for the first time takes far more out of you than teaching it does.

Two to three hours per session is the sweet spot. But during those two or three hours, you work. No half-effort.

If you are struggling, you are not out of options

If the material is burying you, do not just grind harder on your own.

  • Find study partners. Look inside your own firm first, or put a small study group together. Honestly, this is one of the best things you can do.
  • Get a tutor. Private or semi-private sessions can unstick a specific weak area far faster than re-reading the same chapter.
  • Look at subscription-based classes. They are a much cheaper entry point than one-to-one work if budget is the constraint.

Studying with other people also makes it more bearable, and let us be honest: this material is boring. It is repetitive. You will see the same concept explained four times with four different labels, and it will drive you up the wall. It is easier when somebody else is in the boat with you.

If you want to work through it together, I offer private and semi-private tutoring sessions, and there are study prep materials here to get you started.

Frequently asked questions

How long should I study for the SIE exam?

Plan for 70 to 100 hours if you are starting from scratch, concentrated into roughly four to six weeks. That works out to about two hours a day for 30 to 35 days.

Can I pass the SIE without reading the book?

It happens occasionally on the SIE, but it is rare and it is a poor plan. Videos, question banks and tutoring are supplements to the reading, not replacements for it.

How many hours a day should I study?

Two to three hours in a focused session. Beyond that you hit diminishing returns quickly, no matter how disciplined you are.

Is the SIE exam hard?

Yes. It is an entry-level exam, but it is a genuine FINRA exam covering a wide body of material. The people who underestimate it are the ones who end up retaking it.

Put a plan together before you start

Pick your block of weeks. Protect it. Read the book. Work in two to three hour sessions. Use videos, question banks and tutoring to reinforce the reading, not to replace it.

Do that and you are already ahead of most of the people sitting the exam alongside you.

When you are ready to start on the material itself, my breakdown of common stock covers voting rights, dividends, stock splits and the liquidation order the exam keeps coming back to.

If you would like help building a plan around your specific exam and timeline, get in touch and we can work out what makes sense for you.

Mike Finnen

Mike Finnen

Founder, Buttonwood Tutor · 37 years on the New York Stock Exchange

Mike spent 37 years as an NYSE floor trader and principal, and held the SIE, Series 6, 7, 14, 24, 27, 63 and 66. He now tutors candidates through their FINRA exams one-to-one.